Accelerating AI Transformation: 1ENGAGE Partners with Meta to Host Inaugural CxO Luncheon
Jakarta, 30 June 2026 – 1ENGAGE, a subsidiary of PT Dian Swastatika Sentosa Tbk (IDX: DSSA) (“DSSA” or the “Company”) in collaboration with Meta, hosted the 1ENGAGE CxO Luncheon: Meta’s Tech Update for Seamless Commerce Experience on June 29, 2026, at the Ballroom, Grand Hyatt Jakarta. The event brought together business leaders (C-level executives) from Sinar Mas’s Business Pillars to explore strategies for strengthening customer engagement through WhatsApp Commerce and seamless commerce, helping businesses drive growth in the AI era.
During the discussion, 1ENGAGE and Meta highlighted how changing customer behavior is creating both challenges and opportunities for businesses. As more customers prefer messaging-based interactions, companies are encouraged to deliver more personal, faster, and connected experiences to build stronger customer relationships. To address these challenges, the speakers shared practical strategies leveraging WhatsApp Business, AI, first-party data, and conversational commerce to help businesses improve customer engagement. These approaches enable companies to deliver more personalized and relevant customer experiences throughout every stage of the customer journey. 1ENGAGE’s first CxO Luncheon served as an opportunity to showcase how 1ENGAGE continues to expand its capabilities in supporting the digital transformation of businesses across the Sinar Mas ecosystem.
“With the upcoming features of AI, we would like to elevate the services we provide our existing clients and its customers, and for our new clients, you will see us more beyond just OTP and Messaging,” said Steven Shih, CCO of 1ENGAGE.Representing the Eka Tjipta Foundation, Hong Tjhin also expressed his appreciation for the collaboration between Meta and 1ENGAGE, emphasizing the importance of working together to
accelerate growth, transformation, and innovation across the group’s business pillars, as part of Sinar Mas 88’s vision to celebrate the 88th year of Sinar Mas.
“I believe, in partnership with Meta and 1ENGAGE, all these pillars, including the newly born education and healthcare, can move faster, together, and beyond what we can achieve one by one only. I hope as we move forward together, faster and far, we remember that a united heart, united purpose can have a big impact,” said Hong Tjhin.
The event concluded with an appreciation session recognizing organizations that have
demonstrated innovative implementations of WhatsApp Business solutions across various industries. Award recipients included:
● The First Implementation of Inbound & Outbound Call via WhatsApp – MoraRepublic
● Excellence in Telecom Business Messaging Service – XLSMART
● The First AI-Gamification Campaign via WhatsApp Flow – APP Group
● WhatsApp as Donation & Engagement Channel – Tzu Chi Sinar Mas
● The First WhatsApp Authentication Implementation – DANA
● Implementation of WhatsApp Catalog – Win&Co Group.
About 1ENGAGE
1ENGAGE is a Marketing Technology company and a certified Marketing Solution Provider, turning conversations into conversions. One platform, three strengths: data-driven Marketing, a unified CPaaS Technology stack (WhatsApp Messaging & Voice Call, Instagram Direct Message, Facebook Messenger, SMS, Email), and AI that makes every customer interaction smarter.
About PT Dian Swastatika Sentosa Tbk
Established in 1996 and listed on the stock exchange in 2009, DSSA is a leading energy and infrastructure company in Indonesia and one of the business pillars of Sinar Mas. Currently, DSSA operates across several business lines, including mining, technology, renewable energy, chemicals, and investments. Through its subsidiaries, DSSA provides a wide range of products and services, including coal, pay TV services, internet services, data center services, electricity, and chemicals. By prioritizing strategic investments and sustainable expansion, DSSA is committed to building long-term value and driving business growth that is future-oriented and sustainable.
For more information, please visitwww.dssa.co.id or contact:
Marissa Anugrah Head of Corporate Communications PT Dian Swastatika Sentosa Tbk marissa.anugrah@dss.co.id
